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London Coffee

London coffee company was founded in 1975 by Benjamin Fernandez in London with a vision to create a coffee brand that celebrates the artistry and craftsmanship of coffee-making while promoting sustainability and positive impact within the coffee industry.

Coffee is an industry that is
  • All Cash business.

  • One time investment.

  • Low Manpower cost, low operating cost.

  • Recession proof.

  • 365 days revenue. 

  • Negligible seasonality - 12-month business.

  • Is relevant in all communities and economic climate.

  •  Doesn’t change or get obsolete with technology upgrades.

  • Have low non-perishable inventory requirements.

  • Cannot be outsourced. 

  •  Is about making people feel good about themselves.

  • Very low competition – Social Barrier.

  • Second thing to drink after water worldwide.

  • Coffee industry is increasing because Consumption is increasing. 

  • Market size value in 2023: USD: 24,283.1 million Revenue forecast in 2030: USD 51,404.0 million.

  • Community Gathering Place.

Start up Support
  • Location assistance / Site approval.

  • store Architect, Designs, Layout, etc. 

  • Diamond Inspired Designs (Walls, Ceilings, Furniture, etc.)

  •  Legal Obligation / license procurement

Franchise Business Operations
  • Pre-opening and going operational assistance to franchisees.

  • Implements and assists with all operational programs and procedures, including the First London Coffee store Opening program.

  •  Schedules personalised visits to existing coffee stores

  •  Conducts regularly scheduled phone calls to discuss service, retail and training needs.

  • Hosts the annual franchise Convention for all franchisees.

  • Provides in house training in the London Coffee stores.

  • Trains on customer service and London coffee store operations.

  • Tie up with top Coffee and  foods industry leaders to train on current trends and techniques.

  •  Grand Opening Ceremony – Our PR company will organise the grand opening day for your London Coffee store.

  • POS – Billing Software – We have a billing software which we have taken from the world largest store software company. We will share the same software with you for your billing. 

  • Highly innovative/irresistible marketing offer like Birthday rewards or complimentary offers.

  • Marketing Strategies and Campaigns like radio advertisements, print media, digital marketing, social media campaigns, and other promotional initiatives.

  • Local Marketing Support 

  • Digital Marketing & Online Presence

  • Influencer marketing

  • Training and Education to understand effective marketing techniques.

  • Market Research and Analysis.

Launch Support
  • Planning and Execution.

  • Launch Plan in SMM and PR.

  • Promotion

  • Cross Marketing.

Post Opening
  • Sales incremental strategies.

  • Audits.

  • Promotional offers.

  • London Coffee loyalty membership programs.

  • Google and website listing.

Other Sales Support
  • Tie up with Zomato, Swiggy, and like apps 

  • Collaboration with youtubers, influencers and celebs

  • Offering Promo Codes 

  • Offering Various discounts and vouchers like birthday discount, student discount, anniversary, festive discount etc

  • Regular, and frequent customers

Requirements to open a London Coffee store franchise
  • You will have to meet the below requirements and lease them out to London Coffee store to enjoy a regular flow of income:

  • In both models, franchisee gets the rights to use the brand name, systems & Process & billing software.  The minimum investment required, revenue, and the number of staff-

Our Franchise Type:

Franchisee invests & Franchisee runs the operations. Franchisee will take care of all the operational expenses like Rent, Salary, Electricity, Telecom, Maintenance, store Consumption, etc. and will pay 6% of revenue or Rs.60000/- Fix Royalty Per Month, whichever is Higher, to the Company.

London Coffee Franchise Models :

Lite Model


  • Area Required: 500-600 Sq. Ft.

  • Investment   : INR 25Lacs 

  • Franchise Fee: INR. 5Lacs + Tax

  • Approximate income: INR 15 to 20 Lacs per Year


Regular Model


  • Area Required: 1000-1200 Sq. Ft.

  • Investment   : INR 40 Lacs

  • Franchise Fee: INR 10 Lacs + Tax

  • Approximate income: INR 30-36 Lacs per Year


Super Model


  • Area Required: 1800-2000 Sq. Ft.

  • Investment      : INR 60 Lacs

  • Franchise Fee: INR 20 Lacs + Tax

  • Approximate income: INR 40-50 Lacs per Year


Lounge Model


  • Area Required: 3000-4000 Sq. Ft.

  • Investment     : INR 1.5 Crore

  • Franchise Fee: INR 30 Lakhs + Tax

  • Approximate income: INR 60 to 80 Lacs per Year 

Financial Requirements
  • The total franchise cost is between ₹25 to ₹1.8 Crore depending on the store location and store area. The franchise cost includes the cost of equipment and the expenses for the interior, which should roughly take around ₹4000 Per sq feet

  • Brand licence fee Rs. 1000 per Sq. Ft.

Company support after startup 
  • Merchandise Employee welfare and recognition

  • Staff is retained well if they work for a bigger group than a individual shop

  • Annual Meeting & picnic for recognizing the store manager, barista, cafe associates, utility associate and prep cook, lead cook, support manager, chef manager and district manager etc. In store & outstation training for staff.

Franchisee Steps to Opening:
  • Initial Franchise Inquiry Made by prospective partner.

  •  Prospective partner receives franchise Kit.  Read all the detailed franchise Kit.

  • Complete the franchise form & purchase the due diligence Brand license fee only Rs. 5 lacs or 1000 per Sq. Ft.

  • Prospective partner receives the due diligence kit and prepares for discovery day.

  • Prospective partner meets the “New Business Development Manager” on the discovery day.

  • Interview call with Senior Manager.

  • Prospective partner & company mutually decide on agreement.

  • Franchisee Agreement is Signed & Franchisee fee payment is made.

  • Franchisee shortlist the site and get approval from the Company.

  • Architect is assigned & project given to architect after approval of store design.

  • 2 Key person of the franchisee gets 2-3 weeks training at the site of the store.

  • New Staff recruitment by franchisee or company.

  • 1 Week Training of new staff by company at franchisee premises.

  • Store ready for inaugurations.

  • Grand opening of London coffee store.

Steps to apply for a London Coffee Franchise:

If you meet all these requirements, you will need to send the following details to the company’s office. The official web address   is where you need to send the following:


  • Name of all the owners who own the space/area.

  • Residential address and contact information of all the owners

  • Postal address of the commercial space

  • Square feet details of the space

  • Frontage area of the space

  • Location photograph and video

  • Catchment area demographics

  • The brand gets signed for 5 or 9 years, and you can renew the agreement once the stipulated period ends.

Franchisee Prerequisites:
  1. An entrepreneur who invests fully in the adventure

  2. A trader who already have a proven track record

  3. A rigorous operator

  4. A person sharing entrepreneurial values: curiosity, dynamism, team spirit and stubbornness.

  5. Person with zeal to become successful as an entrepreneur.

  6. Person looking to start a new business with a reputed name in the industry.

  7. Person with entrepreneurial excellence and sound managerial skill

  8. Individual ready to put full endeavours to be the leading brand name.

  9. The commitment to brings change in standard of living in the society.

  10. Leadership experience in related field

  11. A track record of success in providing the highest level of customer service & satisfaction in business. 

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